TANITALIA
TANITALIA
ABSTRACT: In anticipation of the 2015 Milano World Fair, APCG (Art Power Consultancy Group) proposes a new public works project: TANITALIA. By the year 2015 we aim to have all citizens of Milano at a tan level equivalent to U.S. President Barack Obama.
REASONING: In preparation for the 2015 World’s Fair to be hosted in the city of Milan a great amount of public and private money has gone towards the architectual expansion and beautification of the city. Construction project in Milano are building new public facades, commercial centers, monuments, and residences. By the year 2015 the city will reach a new level of modernity and the city will be a model of a contemporary architecture to welcome the millions of visitors anticipated. Thus we propose that the physical face of the inhabitants of Milan should also be at a level that is aesthetically attractive and reflective of the values of Italians and welcoming to the world.
PROBLEM: As Italians we value our perfect tans, however we recognize how difficult they are to maintain during the cold winter months, especially for Milanese people who have cloud cover and rain for much of the winter. Many Italians spend countless hours and a large fortune on maintaining their tans through frequent visits to the numerous tanning salons that abound in the city.
PROPOSAL: In partnership with the largest manufacturer of tanning beds in Italy we propose to make tanning a public right and not the exclusive domain of those with the luxury of money and time.
Phase 1(to be completed in 2012): With the collaboration of Trainitalia and ATM we will replace all lighting units in the metro and trains and in all stations throughout the city of Milan with specially designed Tanlights (copyright reserved, patent pending). These lights will produce the necessary light waves that can promote a healthy tan in the limited times that citizens spend passing through the public transportation system.
Phase 2 (to be completed in 2013): Private partnerships will enable the installation of our specialized lights in the following establishments: Supermarkets, banks, commercial centers, bakeries, cafes, apartment building lobbies.